1. Introduction

ApplyAI Sport (“we”, “our”, “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use and safeguard personal data when you visit our website, engage with our services or communicate with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection laws.

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2. Who We Are

ApplyAI Sport is a division of [Insert Legal Entity Name].

Registered address: [Insert Address]
Contact email: [Insert Email Address]

For the purposes of data protection law, we are the “data controller” of personal data collected through our website and marketing communications.

Where we provide AI services to client organisations, we may act as a data processor under separate contractual agreements.

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3. The Data We Collect

We may collect and process the following types of personal data:

Information You Provide Directly
    •    Name
    •    Email address
    •    Organisation name
    •    Job title
    •    Phone number
    •    Enquiry details submitted via contact forms
    •    Demo booking information

Automatically Collected Information
    •    IP address
    •    Browser type and version
    •    Device information
    •    Website usage data (pages visited, time on site, referral source)

Client Service Data

Where we provide services to organisations, personal data may be processed in accordance with client contracts. In such cases, we act under the instructions of the client organisation.

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4. How We Use Your Information

We use personal data to:
    •    Respond to enquiries and demo requests
    •    Provide information about our services
    •    Deliver contracted services to client organisations
    •    Improve website performance and user experience
    •    Maintain security and prevent misuse
    •    Comply with legal obligations

We do not sell personal data.

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5. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:
    •    Consent (for marketing communications)
    •    Contractual necessity (to provide services)
    •    Legitimate interests (website analytics, service improvement, business development)
    •    Legal obligation (where required by law)

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6. Data Sharing

We may share personal data with:
    •    Technology providers and hosting partners
    •    Professional advisers (legal, accounting)
    •    Regulatory authorities where legally required

All third-party processors are required to implement appropriate technical and organisational safeguards.

We do not transfer personal data outside the UK unless appropriate safeguards are in place.

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7. Data Retention

We retain personal data only for as long as necessary to:
    •    Fulfil the purposes for which it was collected
    •    Comply with legal and regulatory obligations
    •    Resolve disputes and enforce agreements

Client data retention is governed by contractual agreements.

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8. Data Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss or misuse.

This includes access controls, secure hosting environments and structured permission management.

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9. Your Rights

Under UK data protection law, you have the right to:
    •    Access your personal data
    •    Request correction of inaccurate data
    •    Request erasure (where applicable)
    •    Restrict processing
    •    Object to processing
    •    Request data portability
    •    Withdraw consent at any time (for marketing communications)

To exercise these rights, please contact: info@aaisport.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

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10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.