The future of tennis intelligence is here

See how ApplyAI Sport is changing tennis

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AI intelligence that gives coaches an edge.

AI voice capture for coaches

Capture coaching thoughts, observations and feedback instantly through AI-powered voice notes. ApplyAI helps clubs and academies capture insight that may have been previously lost or forgotten.

Shared coaching intelligence

AI coaching tools designed to connect observations, feedback and insight across departments, from coaches to strength & conditioning teams. ApplyAI helps organisations build a shared knowledge system that improves collaboration, continuity and long-term player development.

Player progress trend spotting

AI-powered insight designed to track player development over time by identifying recurring patterns, monitoring progression and surfacing insights that may otherwise go unnoticed.

Data. Action. Results.

Record.

Coaching teams can capture their in-the-moment thoughts as voice notes, ensuring no insight is lost.

Track.

Track player improvement across sessions, building a clearer, more complete picture of development over time alongside your existing coaching frameworks.

Report.

Coaches can generate comprehensive reports for personal coach improvement, academy reporting, player development, and club or parent updates.

Chat.

Our AI enables coaches to chat with and review past sessions at any time, spotting trends, drawing insights and improve as a coach.

How it works.

01 - Create your coach profiles

Customise the experience for your coaches, add your academy details and load up your players.

Our Promise

AI data security is a core priority at ApplyAI. Many organisations unknowingly use tools that put sensitive data at risk, particularly when working with player information and under-18s. When you partner with ApplyAI, you’re working with a team that places safety, compliance, and data protection at the centre of everything we build.

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"This is the first AI tool I have used in tennis that genuinely focuses on the development of me as a coach, as well as player development. "

AI intelligence powering smarter sporting operations.

Tournament intelligence

Analyse participation trends, operational feedback and event data from across the globe to better understand impact, identify opportunities and support smarter long-term decision-making.

Promotion and Marketing

Promote events more effectively through intelligent audience insight, helping sports organisations increase visibility, improve engagement and encourage greater participation across all levels of sport.

Stakeholder Feedback

Capture insight from players, spectators, sponsors and guests to better understand experiences, improve delivery and support long-term growth across sport environments.

Predictive Modelling

Analyse historical data to anticipate operational risks, identify logistical pressure points and support smarter planning across events, programmes and sporting environments.

20+

Over two decades working in digital innovation in sport from grassroots to professional.

24/7

AI-powered intelligence accessible to coaches whenever needed, 24/7

Millions

Millions interconnected sporting data points analysed simultaneously.

Seconds

It takes seconds to surface insight from months of observations, reports and operational data.