Trusted by
AI-powered football intelligence helping coaches coach smarter & improve faster.
APPLYAI FOR GOLF
AI intelligence that gives your club an edge.
AI voice capture for coaches
Capture coaching thoughts, observations and feedback instantly through AI-powered voice notes. ApplyAI helps clubs and academies capture insight that may have been previously lost or forgotten.
Shared coaching intelligence
AI coaching tools designed to connect observations, feedback and insight across departments, from football coaches to strength & conditioning teams. ApplyAI helps organisations build a shared knowledge system that improves collaboration, continuity and long-term player development.
Player progress trend spotting
AI-powered insight designed to track player development over time by identifying recurring patterns, monitoring progression and surfacing insights that may otherwise go unnoticed.
Data. Action. Results.
Record.
Coaching teams can capture their in-the-moment thoughts as voice notes, ensuring no insight is lost.
Track.
Track player improvement across sessions, building a clearer, more complete picture of development over time alongside your existing coaching frameworks.
Report.
Coaches can generate comprehensive reports for personal coach improvement, academy reporting, player development, and club or parent updates.
Chat.
Our AI enables coaches to chat with and review past sessions at any time, spotting trends, drawing insights and improve as a coach.
AI Your Way.
"This is the first AI coaching tool we have used in football that genuinely feels focused on the development of our coaching team as well as player development."
Benefits for Coaches and Clubs
It isn't just coaches who will benefit, clubs and academies will also see the benefit
Never lose valuable insight
Stronger coach offering for players
Always feel prepared
Reduce admin, more time coaching
Safely begin AI journey
Increased coach toolkit
How it works.
Our Promise
AI data security is a core priority at ApplyAI. Many organisations unknowingly use tools that put sensitive data at risk, particularly when working with player information and under-18s. When you partner with ApplyAI, you’re working with a team that places safety, compliance, and data protection at the centre of everything we build.
20+
Over two decades working in digital innovation in sport from grassroots to professional.
24/7
AI-powered intelligence accessible to coaches whenever needed, 24/7
Millions
Millions interconnected sporting data points analysed simultaneously.
Seconds
It takes seconds to surface insight from months of observations, reports and operational data.
A REVOLUTIONARY AI COACHING TOOL THAT ELEVATES AND SUPPORTS COACHES
Record
Coaches can capture their in-the-moment thoughts as voice notes, ensuring no insight is lost.
Store
Coaches can capture their in-the-moment thoughts as voice notes, ensuring no insight is lost.
Report
Coaches can generate comprehensive reports for personal coach improvement, player development, and club or parent updates.
Chat and Analyse
Our AI enables coaches to chat with and review past sessions at any time, spotting trends and drawing insights.
Benefits for Coaches and Clubs
It isn't just coaches who will benefit, clubs and academies will also see the benefit
Never lose valuable insight
Stronger coach offering for players
Always feel prepared
Reduce admin, more time coaching
Sustainably and safely begin AI journey
Increased coach toolkit
How it Works
1.
GET IN TOUCH
Tell us about your coaching team, club or organisation.
2.
COACHING
Decide how many coaches will be using the technology.
3.
PROFILE
Pre-load the app with coach and player details.
4.
GET GOING
You are ready to start recording and use the power of AI.
Get in Touch
Use Cases
Just some of the problems our AI can solve
Coaching Methodology Alignment
Coach Stakeholder Reporting
Cross-Department Trend Spotting
Tournament Promotion and Marketing
Fan Insight Analysis for Improvement
Event Health & Safety Preperation
Office
124 City Road, London, England, United Kingdom, EC1V 2NX