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ELEVATING COACHING PERFORMANCE WITH AI

Capture every session insight, retain institutional knowledge, streamline operations, and meet governance requirements — without adding admin burden to your staff.

Trusted by

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A Glimpse into Our Impact

8 HOURS

Saved per coach per week on admin & reporting

3x

Faster governance reporting for boards & funders

100%

Session insight retained voice → searchable record

6 WEEKS

To first live system with no disruption to operations

Why ApplyAI Sport

Three challenges every sports organisation faces

Knowledge Retention

Coaches spend more time on admin than coaching. Crucial session insights, athlete observations, and tactical decisions live in notebooks — or disappear when staff move on. We capture, structure, and surface all of it.

Operations & Scheduling

Travel, fixtures, staff allocation, venue logistics, risk assessments. Coordinating across teams, geographies, and calendars is a full-time job. We make it one automated workflow instead of many manual ones.

Compliance Reporting

Governing bodies, funders, and boards demand evidence of performance, safeguarding, and delivery. We generate compliant, structured reports automatically — accurate, on time, and always audit-ready.

Live in weeks. Zero disruption.

Discovery

Map your workflows, systems, and pain points in a single session

1.

System Design

We design around how your teams already work — no rip-and-replace

2.

Build & Connect

AI layer connected to your existing tools, data, and schedules

3.

Go Live & Measure

Performance dashboard live from day one. Continuous improvement

4.

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Board-ready reports, automatically

Governance requirements are growing. Funders want evidence. Boards want data. Safeguarding demands records. Your staff shouldn't spend hours a week creating reports — AI should handle it for them.

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Funder & Board Reporting

Auto-generate performance reports, KPI summaries, and outcome evidence — on time, every cycle, in the required format.

Scheduling & Operations

Fixtures, travel, staff allocation, venue logistics, and risk assessments — one connected workflow instead of many spreadsheets.

Safeguarding Compliance

Structured record-keeping, escalation trails, and documentation — always organised, always audit-ready.

Participation & Data Management

Manage athlete and participant datasets at scale — track trends and surface insights for strategic decisions.

Less time managing. More time coaching.

Travel & Event Planning

Generate travel plans, accommodation briefs, and event risk assessments in minutes. Share with staff and athletes as structured, ready-to-go documents.

1.

Staff Allocation & Scheduling Design

Manage coaching rota, support staff availability, and multi-venue fixtures without the back-and-forth. One source of truth for the whole organisation.
 

2.

Athlete & Stakeholder Comms

Draft personalised athlete and parent communications from session notes automatically. Keep everyone informed without hours at a keyboard.

3.

Performance Data & Trend Analysis

Turn session records into visual progress reports — for athletes, coaches, and leadership — spotting trends that would otherwise drown in data volume.
 

4.

"We reclaimed 10 hours a week per coach — and kept the knowledge when our head coach moved on"

10 HOURS

Per coach saved weekly

3 WEEKS

To first live deployment

100%

To first live deployment

Use Cases

Just some of the problems our AI can solve

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AI Governance & Policy Oversight

Design, implement and monitor AI frameworks that align with regulatory standards, internal risk policies and board-level accountability.

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Regulatory AI
Governance

Establish structured controls, auditability and oversight mechanisms to ensure AI systems remain compliant, secure and accountable.

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Insight clarity

Plan staff allocation, athlete travel, training and competitions with precision.

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Operational efficiency

Generate client-ready reports in minutes: accurate, compliant, and fully customisable.

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ONBOARDING AUTOMATION

Speed up listings, sales, and lettings admin with structured, searchable workflows.

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SESSION INSIGHT SUMMARIES

Capture, summarise, and share meeting notes or lesson insights, searchable and centralised.

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It starts with a conversation

30 minutes. We'll show you exactly how AI fits your organisation — your workflows, your systems, your people.

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The ApplyAI Group

Office

124 City Road, London, England, United Kingdom, EC1V 2NX

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